So you’ve got a brand new car battery, but you find it’s already not in great shape? It’s more common that you’d think. Here’s why your battery might need some attention, and what to do about it.

There was a time when choosing a Battery Charger was all about finding the biggest and heaviest you could find. Today’s batteries are a different animal. When it comes to choosing the right battery support equipment, we’re well placed to guide you.

Here’s a recent testimonial from a marine customer, using our Lithium charging range.

From April 1st, Traction Chargers will be known as Traction Direct.

This rebrand comes as the company amalgamates its electronics design and manufacturing arm into the parent company. Traction Direct will continue to produce market-leading charging, support and diagnostic equipment for the automotive market, available to purchase directly from the Traction Direct website, through white-label servicing or produced for automotive manufacturers as an OEM supplier.

Many of our USA & Canadian customers may be familiar with Sales Manager Ed Giacomucci, but what you may not know is Ed is now our resident celebrity. Ed will feature in a new series, called ‘Last Chance Garage’ where he works alongside Tony D'Antonio working to problem-solve old vintage cars.

Let’s talk battery types and the different charging needs. It is critical for proper battery charging and battery longevity as improper charging can damage your battery. When you consider the cost of batteries, proper charging is more important than ever.

The MPL50 has got everything you need. It’s convenient for a modern workshop. It’s suitable for most common battery types, so it’s versatile. And it comes with a host of technology to give you excellent performance. However there’s one extra feature that makes it stand out from the crowd, and that’s its desulfation mode.

Lithium-iron batteries need a particular type of battery charger and support unit. Using the wrong type could actually fatal for the battery. Here’s all of our products that are compatible with LiFePO4 batteries.

The continent of North America alone contains every climate zone. Vehicles, and therefore batteries are used in all these regions, so the battery copes differently to the climate. Batteries operate over a wide temperature range, but extreme cold and high heat can affect performance.

Despite having similar names these are actually two different types of battery, used for different purposes and with distinct characteristics. Perhaps confusingly, both are used in automotive cars, but there are big differences in how they are used and how they perform.

Our charging products include a variation of support units, and each are designed for a different purpose. Here are the differences so you can decide which suits your set up the best:

Sulphation is the number one cause of early failures in lead-acid batteries in vehicles. But there are ways of preventing or slowing down de-sulphation.

With so many different vehicles and battery charger options now, it’s not always easy to know which is the best option for you. Here’s some advice when trying to select the best battery charger for you.

Traction Direct were one of the very first companies to develop the car battery de-sulfation process in the 1980s, but our system has an added benefit that other chargers don’t offer.

A revolution in batteries is coming, and it’s in the form of Lithium Iron car batteries. A Lithium Iron battery requires a charger that is specifically designed for Lithium Iron charging - any other battery charger could fatally damage the battery. Here’s the low down on Lithium Iron battery chargers.

During long winter months, vehicle batteries have a lot to deal with. When the temperature drops, along with it can go the battery’s power output, its ability to accept a charge, and the load increases due to the increased use of lights and internal heating. Here’s how a Traction Battery Charger can help.

With more workshops taking diagnostics in-house rather than outsourcing the work, it is important that proper battery support systems are in place to manage the demands of the diagnostic process. We offer one possible solution.